Google are beta testing blog search.
Get set for a massive surge in the mainstreaming (is that a word?) of blogging. Already on the periphery of mainstream media and consciousness the google experiment will transform the blogoverse forever.
Smart global media players such as google (by purchasing blogger.com) and News Corporation (by purchasing a lotta stuff online) are positioning themselves for what they see as the next huge global trend in media delivery.
In five years time I predict that it will not be unsual to be making a living as a blog journalist, something that is already being done but not to a huge extent.